The GGF is set to launch a new promotional campaign to help re-build consumer confidence during the COVID-19 pandemic.
The campaign will include:
- A new consumer-friendly slogan
- An exclusive consumer survey and independent research
- Investment in search engine marketing (SEM) and optimisation (SEO)
- Creative consumer PR to reach millions of consumers in regional and national media
- Fresh and regular content on the GGF’s consumer advice website MyGlazing.com
- A six-month social media drive across four social media platforms
Full details of this exciting new campaign will be released in Members’ First next week on 10 July.