2019, was the best year ever for the GGF in terms of brand awareness with the latest stats showing over 300k unique users used the GGF website – GGF.org.uk and MyGlazing.com. In addition, the page views across both sides combined exceed 800k with over 300 new pieces of content added to the GGF websites.
The volume and quality of GGF content were also reflected in the offline (print) media with over 133 million opportunities to see the GGF brand in the trade, consumer, political and regional press as over 850 articles mentioned the GGF in the press.
On the highest ever levels of brand awareness, James Lee Director of External Affairs commented, “I am delighted that the figures show an outstanding year for our marketing communications. This is largely down to our prolific content strategy and the introduction of the Members’ First newsletter which, combined with our smart search engine marketing has optimised our online content and driven relevant users to the respective GGF websites. Thanks to all our Members, the GGF Marketing Communications Committee and our external agencies who have all helped make this year truly exceptional for the GGF brand.”