Following the difficulties that we have experienced as an industry in the last 3 years, the key question is, what 2023 will look like for the window and door industry in the UK?

Unfortunately, the industry is still facing several challenges in 2023. Some of the key struggles include:

• Supply chain disruptions: The industry is facing disruptions in the supply chain due to Brexit and the ongoing COVID-19 pandemic, leading to shortages of materials and increased costs.
• Skills shortage: There is a shortage of skilled workers in the industry, leading to delays and increased costs for companies. Fortunately, we now have the answer to this one in the GGF Skilled Pathway Scheme. I encourage all members to engage with us on this.
• Competition from imports: The industry is facing increased competition from cheaper imported products, putting pressure on companies to reduce costs and maintain profitability.
• Slow economic recovery: The UK economy is recovering slowly from the impacts of the COVID-19 pandemic, leading to reduced demand for new windows and doors.
• Regulatory changes: The industry is facing changes in Building Regulations, requiring companies to adapt and invest in new technologies and processes.
• These challenges are affecting the window and door industry in the UK and companies are having to find ways to navigate these difficulties while maintaining their competitiveness and profitability.

We are keen to focus attention on improving competency within our sector. The UK construction market as a whole is facing several issues related to competency, such as:

• Inadequate training: There is a lack of investment in training and development in the construction industry, which leads to a lack of technical knowledge and expertise among workers.
• Health and safety issues: Construction sites can be dangerous environments, and there is a need for greater focus on health and safety practices to reduce the risk of accidents and injuries.
• Quality control: There is a need for better quality control in the construction industry to ensure that projects are delivered to the highest standards and that buildings are safe, efficient, and fit for purpose.

These competency issues in the UK construction market are impacting the industry’s ability to deliver projects on time, on budget, and to the required quality standards. Addressing these issues will require a concerted effort from industry stakeholders, including employers, workers, and government agencies.

Some good news?

The UK Home Improvement market can be affected by various factors such as economic conditions, consumer spending, housing market trends, and government policies, which can change over time.

The market is expected to experience several changes in 2023. Some of the key predictions include:

• Growth in demand: The market is expected to defy expectations as homeowners continue to invest in improving their properties, despite the uncertain economic outlook.
• Focus on sustainability and energy efficiency: Consumers are becoming more focused on reducing their carbon footprint and energy bills, leading to increased demand for sustainable and energy-efficient home improvement products.
• Increased use of technology: The use of technology is expected to continue to grow in the home improvement market, with consumers adopting smart home devices, virtual consultations, and online shopping for products and services.
• Impact of Brexit: The UK’s exit from the European Union is expected to have a significant impact on the home improvement market, with potential changes in tariffs, supply chain disruptions, and changes in regulations.

Overall, the UK home improvement market is expected to perform strongly in 2023, driven by changing consumer preferences and a focus on sustainability and energy efficiency, despite the challenges posed by the ongoing COVID-19 pandemic and Brexit.

Despite these challenges, the UK window and door industry has continued to grow over the past three years with increasing demand for new and improved products. However, the industry is expected to continue to face challenges in the coming years, but if we have learned anything it’s that our industry can weather any storm.

On that one day, everything changed, everyone thought they saw it coming but nobody thought it really would, a lockdown, and a pandemic so serious that it would force Masterframe, along with many other manufacturers and businesses to close its doors.  In procession of a full order book, it seemed for a brief while that the company could continue to operate the factory, but news from suppliers that they were discontinuing supply, meant that this was not to be.

Carol Slade, Managing Director for Masterframe says “What followed the temporary closure of our business was a time of great reflection by the Directors. We debated on how we could continue to connect with our customers during lockdown.  We realised that the challenge ahead was to keep communication alive between the consumer and our installers so that they could emerge at the other end of the lockdown with some really good prospects. 

This led us to pursue a path of investing in digital platforms in order to do this, and we engaged a professional company to shoot, at our cost, 360 degree video footage of our Bygone Master Installer’s showrooms as well as our own.  These virtual showrooms, along with video spotlights on our product features, allowed retail customers to view our products and indeed our Master Installer’s other products, from the safety of their own homes – it kept the conversation going!  It was also for this venture that we were awarded a National Fenestration, Covid Hero Award in 2020.

With our strategy in place for our customers, we worked on the phased return to work programme with great enthusiasm.  A new document was produced for our employees containing 50 new guidelines on actions needed to keep us all safe through the pandemic and to give colleagues the confidence to return to work.  All necessary actions were taken to ensure social distancing was maintained, screens were installed where necessary, a new hand’s free login system was introduced and every effort was made to make the workplace a happy, yet Covid-free environment.  It is testament to this that we have so far not recorded a single case of Covid in the workplace.

There were new challenges every day, but once we returned to the ‘new normal’, as a team we have managed to not only survive but thrive during the year following the lockdown.  Fortunately for our entire business and the workforce that are much appreciated, we have not had to reduce any our employee numbers and in fact we have actually taken on more staff.

We have found new ways to engage with our customers with regular zoom meetings and an ‘Installer Hour’ for our Bygone Network of Master Installers each month.  We are delighted that this new engagement is providing us with such valuable insights on what our customers are requiring from us to enable their success, and ensuring we take the right steps to deliver on that.

Since the first lockdown we have also upped our marketing game, launching two new websites, one aimed at the consumer, featuring both our Bygone sash window Collection and our Classic Collection available to the trade.  The new consumer website is delivering considerably more leads to our Bygone network and we plan to expand our marketing efforts on an ongoing basis into the future. We also have a new dedicated trade website for our trade installers, architects, builders and specifiers to get more specific information on their chosen products and how we can assist them.

In a further effort to keep in touch with customers, both retail and trade, we have gone with the digital flow and attended two virtual Homebuilding & Renovating Shows and  recently taken a stand at FENEX 2021.

We have also emerged as company with a far greater empathy and commitment to creating an environmentally friendly factory and workplace.  Since the first lock-down we have reduced our paper usage by 89%, replaced all overhead strip lighting with new LED fittings and started investing in a dual fuel fleet of company vehicles along with three charging stations to support these at our Head Office in Essex.  Every effort is now being made in the factory and offices to reduce waste at every level and this is an ongoing priority to which the whole team is committed.

We have of course experienced some negatives in the past year too such as supplier shortages, and sadly this has created some issues.  We have, however, all worked together to find solutions in order to ultimately keep our customers happy. We believe we now have the very best, most dedicated team in place to make that happen. “

Carol continues “The challenging times have also not slowed down our passion for innovation and the good news is that there are three new products on the horizon that we will be launching in 2021, along with some other positive change that we are certain will be well received. 

We truly feel a new sense of resilience within the company and this is no doubt due, in no small measure, to a sense of real gratitude that we have survived the toughest of times.  Our busy customers continue to support us and we have some very prestigious on-going projects that we are immensely proud of – the future looks bright and we are all set to embrace it.”

For more information on how Masterframe Windows can assist you with your sash window project or sale please visit www.masterframetrade.co.uk . If you are a sash window  installer and would like to talk to us about becoming a Bygone Master Installer please call us on 01376 510410 or find out more here https://www.masterframe.co.uk/become-an-installer/.

Masterframe is to offer potential sash window customers a chance to ‘Meet the Manufacturers’ on a digital platform from the comfort of their own home or office.  The show takes place online on Friday 24^th and Saturday 25^th July 2020 from 10am to 5pm each day.

Carol Slade, Managing Director for Masterframe says “We have exhibited at Homebuilding & Renovating shows many times now and have always found them a great venue to connect with retail customers to deliver a passionate presentation of our products.  This year, the landscape has completely changed and we have pursued the virtual route on many levels, creating virtual show rooms for customers and for our own showrooms at our manufacturing facility.”

Carol continues “Always keen to explore new avenues, we agreed to attend the show which is in many ways a pilot for potentially many more to come.  Now customers are able to continue with their plans to replace their windows by engaging with us online for some sound advice and visual inspiration with video material and literature available to download.”

As part of the show’s line up, Alan Burgess, Chairman of the Group will represent Masterframe on the Expert Advice Panel, Choosing Doors & Windows on 24^th July from 10.30 – 11.15 and in the Masterclass Theatre on 25^th July between 13.15 and 13.30.  Alan has many years of experience in the industry and has dedicated his career to offering customers the best, true to original timber alternative sash windows available. 

Masterframe manufacture two beautiful, high quality sash window collections each with a choice of three specifications.  The Bygone Collection is marketed to retail customers exclusively through a network of Master Installers and the Classic Collection is available through Masterframe trade customers and Master Installers nationwide.  To find out more about your choices and to chat to a Masterframe specialist on the day, register for the show free here.