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February 18, 2019

FENSA to launch new homeowner marketing campaign on TV

FENSA to launch new homeowner marketing campaign on TV

FENSA has announced it will launch a new homeowner marketing campaign in 2019, kicking things off with a bang in March with the debut of its first ever TV advert.

The fully integrated campaign will also feature an updated brand mark, a website relaunch, social media promotion, trade advertising, and the provision of sales and marketing toolkits to FENSA Approved Installers.

It will be the first time FENSA, which is a GGF Group company, has advertised on TV since it started operating in 2002 as the original competent person scheme for the installation of replacement windows and doors in England and Wales.

FENSA Director of Membership Chris Beedel says the new campaign has been informed by consumer and industry research, including extensive outreach among installation companies.

It will seek to raise more awareness of FENSA among homeowners and remind them why they need to choose a FENSA Approved Installer for their replacement windows and doors and ensure that they will receive a FENSA certificate when the work is completed.

“Our Approved Installers from the Nationals to the local companies told us they want FENSA to do more to promote them to homeowners, to educate consumers about why they should ask for a FENSA certificate as proof that the work meets the building regulations, is energy efficient and registered with the Local Council,” Chris says.

“So that’s exactly what we’re doing. We’re really excited to take FENSA to TV for the first time and to celebrate the scheme’s success at having registered over 13.5 million installations accounting for approximately 60 million products.”

Chris expects the campaign to also raise wider awareness of energy ratings which were recently showcased at the BFRC Fabricators Forum, and the importance of insurance to back up the installation guarantee.

GGF Commercial Managing Director Anda Gregory says there is much for GGF Members to be excited about in FENSA’s plans for 2019.

 

Anda Gregory – GGF Commercial Managing Director

“If you’re already a FENSA Approved Installer this is a fantastic opportunity for you. Not only will consumers see your FENSA status as a key differentiator, but having GGF Membership on top of that means you’ll provide additional reasons for them to choose you to install their replacement windows or doors.”

The GGF Consumer Code of Practice, free automatic deposit protection and access to the GGF Conciliation Service are just three examples Anda cites of the sort of added value and assurance GGF Members can offer homeowners on top of their FENSA-approved status.

With FENSA soon to take up residence on TV channels across the UK, all Approved Installers will be able to take advantage by linking in their own sales and marketing efforts.

GGF Members that aren’t installers will also stand to benefit in a broader sense, Anda says, as FENSA’s investment in marketing its Approved Installers will help stimulate the industry, putting replacing windows and doors front of mind for homeowners, and benefit the whole supply chain.

To learn more about the FENSA marketing campaign check out the FENSA website and follow them on Facebook and Twitter.

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