The GGF and MyGlazing.com have been shortlisted as finalists in three categories for the Construction Marketing Awards, the annual event that showcases creativity, innovation and effectiveness in marketing across the construction industry.
The GGF’s 40th Anniversary Campaign in 2017 has been nominated in the “Best use of Research and Insight” Category, while the Federation’s consumer website MyGlazing.com (in conjunction with Refresh PR) has been nominated for the “Best Use of Press and PR” and the “Best Mid-Budget Campaign”.
On hearing of the nominations, James Lee, Director of GGF Group Marketing and Communications, commented, “I am delighted that the GGF, MyGlazing.com and our PR agency Refresh PR, have been recognised and are in the running for these awards.”
The GGF’s 40th Anniversary campaign entailed extensive research that trawled the GGF’s archives with some of the reference books going back over 200 years of trade bodies in the glass industry. From the research, the GGF produced a timeline starting from 1328 and London’s Guild of Glaziers (the industry’s first know trade body) right through to 2017 and the GGF’s position in the industry as the leading trade organisation for the last 40 years.
James Lee continued, “The in-depth research was an important element for the full blown campaign because we created an easy to follow road map of our industry and it showed why the GGF has become the main trade body for the industry.”
Refresh PR were appointed the GGF’s consumer PR agency in 2015 and have since help grow the awareness and interest in MyGlazing.com (the GGF’s consumer website).
Laura Mashiter, managing director of Refresh PR, added: “We are delighted to have worked with the GGF on the MyGlazing.com campaign since 2015. We’re thrilled it has been shortlisted in two categories alongside many high calibre entries. In Window with a View’s third year, we’re delighted that it continues to deliver great results for MyGlazing.com – we’re excited to make the competition even bigger and better next year!”
Through the unique Window with a View completion, Refresh has helped the GGF and MyGlazing.com achieve over 25 million viewing opportunities in the consumer media. In addition, MyGlazing.com has recently surpassed 500,000 users since it was first launched in September 2015 and is on target to reach one million page views in February 2019.
The Construction Marketing Awards Gala Dinner takes place on Thursday 29th November at Hilton Bankside, London.
Visit the Construction Marketing Awards website to learn more and book your tickets.